The challenge
Hungary, Slovakia and Romania. While torrents of water rip through the hillsides of the Zakarpattia mountain range in the Ukraine, the people in towns along the river Tisza are sound asleep. Dozens of victims and serious material damage. And for politicians in those countries, it was a call for immediate action.
The approach
How to reach millions of people within a few hourse? Who can predict the flow of water? Wouldn't it be better to think beyond national borders? Giving the river space instead of trying to limit its course? Answer: and international warning system. Dozens of locations gauging the water level 24/7. The information is collected by satellite and radio, analyzed automatically and transferred to specialized employees. Now when water is running downhill again, alarm bells in several local security centers start ringing. Literally.
The result
Simple and effective. But above all, safe. Water as a friend. Not the enemy. Water as the source. Joy instead of grief. Life.